Last week brought with it the annual event with massive reverberations throughout the collecting community known as San Diego Comic Con. The once humble convention held in a hotel basement to celebrate comic books has become a pop culture bonanza. Comics still play a pretty central role thanks to their proliferation outside the venerable medium, but it’s also a chance for other forms of “geeky” media to play a big role. And by that I mean action figure collecting. San Diego Comic Con is probably the annual event where more action figures are revealed to the public for the very first time than any other. Even New York Toy Fair seems to pale in comparison these days. And as expected, all of the big names in the toy world were on hand and for many of them the subject of Teenage Mutant Ninja Turtles was impossible to ignore.
Late last year, word came out that Playmates Toys was no longer going to be the master license holder for TMNT toys. The news was huge because up until now that license had never changed hands. Playmates entered into an agreement with co-creators Kevin Eastman and Peter Laird way back in the 80s to bring the turtles to plastic. As part of the roll out, an animated series was commissioned which debuted in late 1987 ahead of the big toy roll out in 1988. And from there it’s been a rock solid relationship that has even survived a transfer of ownership from Laird to Nickelodeon via parent company Paramount. Last year, Paramount was sold to Skydance and that relationship was suddenly in jeopardy and come New York Toy Fair this year we knew who the new license holder would be for TMNT: Mattel.

Despite Playmates being the master license holder all these years, it didn’t stop other companies from getting a piece of the action. NECA was among the first to try back in 2008 with its line of figures based on the original Mirage Studios comics. It apparently didn’t go over well with Playmates, but at the time the license was still owned outright by Peter Laird. Perhaps Laird, not wanting to really get into it with Playmates, didn’t put up much of a fight and that line didn’t continue past its first non-turtle with the release of April O’Neil. Post the sale to Paramount, perhaps lawyers were at the ready to pick apart that licensing agreement and carve out new ways to extract value. NECA, again, was among the first to test these waters with quarter scale offerings of the turtles based on their appearance in the 1990 live-action movie. It progressed to SDCC exclusive figures and eventually the turtles made their way into Target stores across the country. More lines would spring up and more companies added with Playmates basically only in control of whatever version of the turtles was presently airing on television or appearing in movies. They also supplemented those releases with the occasional stab at something more collector friendly or reissues of vintage toys and vehicles.
When the license was announced to be changing hands, it meant change was on the way. Not just for Playmates, but everyone involved. You see, when a master license expires in a market such as toys and merchandise, it tends to expire for everyone. To likely make the master license as attractive as possible to new buyers, everyone gets set back to square one. The mere fact that it was announced Mattel had acquired it meant that the current license for Playmates and everyone else was expiring at the end of 2026. Everyone would have to head back to the negotiating table and since Skydance had just paid a lot of money for Paramount it was likely that it would look to get more out of the licenses it now owned. While some in the collecting community were initially elated at the idea of Playmates and its glacial pace when it comes to adapting with the times would no longer be making TMNT toys, those who were content with the output of other companies remained skeptical that this news was good. When Toy Fair arrived early this year with comparatively fewer TMNT reveals than years past, speculation only grew that a lot of companies would be exiting the TMNT space.

In an interview on preview night at San Diego Comic Con with Pixel Dan, NECA’s Trevor Zammit confirmed what most had feared: the line was over. Initially, it was phrased in regards to NECA’s very popular line of action figures based on the ’87 cartoon series, but it would be clarified over the weekend that the statement applied to all things TMNT. What was on display was essentially all that was left. Perhaps there is a surprise or two waiting in the wings that NECA did not want to disclose just yet, but for now I’m taking the company at its word. Super7’s Brian Flynn in another interview with Pixel Dan basically confirmed the same, though in the case of Super7 there was still some stuff to be revealed at a later date. Basically the only company with plans to offer TMNT product beyond 2026 is Mondo via its line of sixth scale figures. Billed as a spiritual successor to The Secret of the Ooze, Mondo’s offerings are both much bigger than the typical toy and also a whole lot more expensive. In all likelihood, there’s nothing Mattel is prepping that would compete with what Mondo is doing making it fairly safe. Even so, on a recent appearance on the Toy Anxiety YouTube channel, Peter Santa-Maria of Mondo did elaborate on the relationship with Paramount saying they presented a series of figures which was greenlit, but beyond that nothing has been presented to Paramount. He further speculated that Mattel will likely want a lengthy onramp to get its own TMNT product out the door and into consumer hands which may impact Mondo as well should it wish to go beyond the current plans.

If you like one of the toy lines being offered by a company currently working on TMNT then the onramp theory is likely your best reason for optimism. No one was willing to close the door on TMNT completely and Flynn characterized it as saying they’re still waiting for the dust to settle and there’s a lot of dust. With a new movie on the way in 2027, it’s likely that will be Mattel’s focus in the short term, but at some point they will want to unveil a more collector focused line and whatever approach they take will likely influence what other companies are able to do. If Mattel wants to do its own take on TMNT, then companies like NECA and Super7 likely have a path back into TMNT. NECA would certainly love to expand upon its recently started and suddenly aborted line of figures based on the 2012 series, while Super7 is only 3 waves into its own line based on the 2003 cartoon. On the other hand, Mattel could very easily decide that it wants to do a more wholistic approach. Think a TMNT Legends type of line, or TMNT Multiverse where a wave could feature characters from all throughout the history of the franchise. There’s certainly enough material for such a thing and it’s likely the approach Mattel will be taking with its line of DC action figures next year. Even if that isn’t the path they take, they could feel certain designs from other eras are too close to what they’re doing thus preventing other companies from doing something similar. The 1987 edition of the franchise is also probably still the most popular so even if NECA gets its hands back on TMNT I would be very surprised if they’re allowed to play in that sandbox again. It could be we get a situation similar to what we see with Hasbro and import companies like Bandai and Medicom: if you want to do a TMNT figure in a 1:12 or similar scale, it has to come in at around $100 MSRP. Such is probably only good news for a company like Mezco already doing that though it wouldn’t shock me to see Super7 try a $100 turtle that’s not appreciably better than what they currently release for $65.
With Mattel just acquiring the license early this year it means that the company is still a long ways off from actually releasing anything. That means 2027 could be a very dry year for TMNT collectors. While that’s good news for the wallets of many, a full calendar year with limited or no figures in 1:12 or 1:10 scale is certainly disheartening. At the same time, it’s hard to look at the output of a company like NECA where turtles are concerned and not feel appreciative. The popular toon line is ending with the much requested release of Tempestra, a character few casual fans likely even remember from her two appearances in the show. The mere fact that she became some massive outlier is a testament to how deep NECA went with the toy line. They even started releasing characters in the style of the show who never actually made an appearance. Presently, there are still some turtle variants on the way which are hitting Target stores now with Tempestra to follow. The Archie line is receiving the last, main, member of the Mighty Mutanimals in Leatherhead, and the 2012 line is receiving figures of Casey, Splinter, and Metalhead to close it out. And if that’s not enough, NECA recently released a set of turtles based on their appearance in the game Fortnite which, if nothing else, are interesting given some of the articulation choices the company took.
Unfortunately, news of the line’s demise also means there’s a bunch of stuff we’ll never see. Previously shown figures like beach Slash, giant Krang, Slash from the 2012 show, and the Bebop and Rocksteady movie inspired figures are officially cancelled. There will also be no kitchen diorama for those who were into those, but perhaps worst of all is the sudden end of the 2012 line. That one has been hit the hardest as it will be missing characters like April, Karai, Fugitoid, and basically every villain not named Shredder or the Foot Soldier. Personally, I’m most disappointed by the end of the Archie line before it could get to April, Splinter, or even a basic set of turtles. The personality and paint exhibited in that line across the releases it did get to was a real crowd pleaser and it’s such a bummer to see it cut down.

I don’t want to end things on a downer though because we really did get a very comprehensive collection of turtles from NECA. And Super7 did some good things too, though I’ll never forgive them for not getting us a Heavy Metal Raph. When it comes to the license, all of the affected companies didn’t do anything wrong. There’s no way NECA could pay what Mattel paid to get a master license nor do they have the kind of scale that would allow them to match their output even if they had the cash to make a bid. The toon line is about as expansive as it could be and the characters not represented are basically reserved for the D list. I think the focus of many was not on new characters, but on upgrades for some of the older ones and re-releases of stuff that had sold out. There’s a part of me that can’t believe we received figures of characters like Bugman, Scrag, and Rex-1. We even got two versions of Vernon! I don’t know what the future holds for TMNT where toys are concerned. Mattel has done a good job with Masters of the Universe in recent years in serving both the modern collector and the vintage one, but they’re largely untested when it comes to TMNT apart from the Turtles of Grayskull collaboration. I’m also not sure if I really need anymore TMNT lines to collect which is probably the biggest hurdle for Mattel to climb. They could make some good stuff, but it’s possible people just won’t want it because they have already been well served when it comes to TMNT. I plan to keep an open mind though and I’m going to try and enjoy the last few releases companies like NECA have in store for us. It may be a while before we get a chance at anything more.
For more thoughts on the changes in store for TMNT or to see my original wish list for NECA, read on:
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