It’s been probably 13 or 14 years since I’ve purchased a Marvel-branded action figure. This is somewhat shocking to me because from the age of 7 to around 25 I spent who knows how much money on Marvel action figures. I was there for the inaugural Toy Biz line of Marvel Superheroes and X-Men action figures and I continued buying Toy Biz figures well past the age of when it was considered “appropriate” by my peers. And even after I stopped actually playing with my toys I still kept them on display in my room. Two pieces of old countertop on milk crates served as my makeshift shelves. Good guys on one side, bad guys on the other. As characters changed allegiance in the comics, so did their placement on my shelf. Aside from that, I didn’t like to mess with them and the dust would grow thicker and thicker and probably contributed to my constant sneezing. I didn’t care though, because I really loved my toys.
When action figures grew up with me I grew extremely excited. There were a few dedicated collector lines, most memorably one based on the Onslaught mini series, but things really changed with Marvel Legends. I was a bit tepid at first with them, mostly due to the absence of X-Men, but eventually I got into it. I started with just a figure here and there, and soon enough I found myself buying entire waves. I also added the occasional Diamond Select figure which at the time prioritized sculpt over articulation making some of the toys little more than glorified statues. I even got into Mini Mates for a period, since they initially focused on the Ultimate X-Men which was a comic I grew attached to pretty quickly.
Eventually, I stopped collecting. Part of that coincided with the dissolving of Toy Biz by Marvel which chose to instead license its properties to Hasbro. Those first few Hasbro waves weren’t very strong, and with the build-a-figure shrinking down to more normal proportions it failed to really motivate me. I think the last wave I bought to completion was whichever one featured The Blob. And even with that, I think I had to buy some figures based on X-Men: The Last Stand which did not sit well with me. That also happened to coincide with me moving out on my own trading the confines of my old bedroom for a small apartment. I didn’t want to have to lug a bunch of toys around with me every time I moved, and once I got settled into my own home that I purchased the itch had passed. I had moved onto other hobbies and comics just didn’t appeal to me like they once did. Sure, there have been a few figures over the years that tempted me, but the rising cost in standard toys makes it pretty easy to just focus on the things that really bring me joy.
That could change though, and if Hasbro wanted me back (and who wouldn’t?) there is one thing the company could do that would guarantee it many of my dollars and it has to do with my favorite show as a child: X-Men.
Nostalgia currently has me hooked via NECA’s line of Teenage Mutant Ninja Turtles toys based on the old cartoon series. That show may not be particularly good, but I loved it as a kid and it’s something I can’t let go of. Similarly, I have a huge amount of affection still for X-Men. That show was my life for a few years and unlike TMNT, the show is still watchable today even if it doesn’t hold up as well as Batman or possibly even Gargoyles. And I know I am not alone. There is a lot of love out there for that show and that has been preyed upon via action figures based on the costume designs of the Jim Lee era X-Men from the comics. There was a recently announced three-pack featuring Wolverine, Jean Grey, and Cyclops which is what really got my juices flowing. Those characters bare a strong resemblance to their animated counterparts, but the figures are also clearly aiming to capture the look of the comics and not a cartoon.
What gives me hope that such a line could work is because animated versions of these characters are not far off what is already out there. Take your standard Wolverine action figure, for instance. To make him better resemble the cartoon, Hasbro basically just needs to reduce detail. No stubble on his face, not much hair on the arms, and less muscle definition. DC has done a great job bringing Batman: The Animated Series to plastic form in terms of aesthetics, so why not do the same, Hasbro?
Because I’m such a generous guy, I’m even going to provide a road map for Hasbro. I envision six figures per wave with a build-a-figure bringing the total to seven. Adhering to modern times, the extra buildable figure is not some titanic character, but something closer to a standard sized figure. It would be a good fit for those figures that would need to be 7 or 8 inches as opposed to 5-6, which is what I imagine most figures would fall into. They could be done, and really should be, in scale with Marvel Legends and I would prioritize characters from the first two seasons. If the line’s a success, then sure go for more. If the series happened and worked out as outlined below, then I would definitely buy every figure and really annoy my wife as I hunted for more space to display them.
- Build-a-Figure: Sabretooth
This mix would get some fan-favorite good guys out early and also a few villains to pose them against. Wolverine is an obvious must for the first series as he was the most popular character. He should come in his standard uniform and additional hands, some with claws in and some with claws out. A second, unmasked, head would complete the look. Cyclops should also just have his normal look. If a removable flight jacket could be added without harming the sculpt, then all the better, but not necessary. Similar to modern Cyclops figures, he should have a second head with a blast effect and probably an extra set of hands including one with two fingers extended on his right hand to activate his “X” communicator. Morph, on the other hand, should have his flight jacket since he was most often depicted wearing it. He should also have black hair as he did in seasons one and two and an alternate “evil” head. Mystique would need few additional accessories, making her the likely landing spot for a larger piece of the build-a-figure. Magneto would need a helmeted and un-helmeted head to properly capture his long hair. A nice, heavy, fabric cape would also look great, but soft plastic wouldn’t be bad either. Sabretooth, being featured in episode one, makes for a good choice as the first build-a-figure given his size relative to the other characters.Series 2
- BAF: The Blob
Wave Two would be anchored by the next most popular character after Wolverine, Gambit. He’d just need various hands and his bo staff to be authentic. Storm would be the other character from the team, and in the interest of “keeping them wanting,” would be the only other from the main team. Bishop and Cable both played large roles as guest characters and lend themselves well to action figure form. Cable should probably have his season two look which featured a metallic left arm, a more common look than the season one version. Bishop should also feature a removable time bracelet to go along with his really big gun. Pyro and Avalanche would serve as the villains with the BAF being their comrade Blob. A desire to assemble Mystique’s troop would hopefully help drive sales.
- Jean Grey
- Civilian Wolverine
- Graydon Creed
- Mr. Sinister
- BAF: Apocalypse
Series 3 would be the one that nearly completes the main team. Beast, unlike most figures based on the character, should have a cheerful disposition as opposed to an angry one. Jean Grey would need her cartoon-accurate costume, something Toy Biz never delivered on when the show was popular, which was blue and orange as opposed to blue and yellow. She should also probably come with a Cerebro helmet. This would also be a good time for a second Wolverine figure. Since he was so often featured in plain clothes (yellow flannel with a brown jacket), a figure based on that look makes sense. He should have two pairs of clawless hands, ones that look like normal fists and ones that have the steel ports on his hands as he was incorrectly portrayed in season one. Diehard fans of the show, such as myself, really appreciate little details like that. Creed was a big player in season two, and he warrants a figure as a result. Of course, Sinister was the main big, bad, guy of that season and series three feels like a good spot for him. Lastly, Archangel should be included (with a masked head and unmasked head) to pair with the BAF Apocalypse who would be depicted in his animated purple and blue color scheme.
- Omega Red
- Civilian Cyclops
- Professor X
- BAF: Juggernaut
Series 4 would finish the main squad by including Jubilee and Professor X. Xavier would be the tough one to include as he would need his hover chair. Recently, Hasbro did a Professor X that I think retails for more than a standard Legend. The company could save money by retooling it and if it has to retail for more then so be it. Colossus guested a couple of times and is deserving of a figure himself. He should be clad in his blue pants and white tank top to match his appearance in the show. If a second, non-transformed, upper torso could be done then that would be really neat. Omega Red is a villain with a great, 90s, design, and even though he’s a bit bigger than other characters, I don’t think he’s so large that he would need to be a BAF. Cyclops had enough non-costumed appearances to be the second main cast member worthy of a civilian look. And Forge had multiple appearances as well. He should come with an alternate head so he could be depicted as main timeline Forge and future Forge. The Juggernaut is the last character that serves as an obvious choice for a BAF and would be a sought after one helping to make sure fans buy the entire wave. That only challenge with him is I think he would need two heads as well, one masked and one unmasked, because it’s hard to make a good-looking Juggernaut figure that features a removable helmet.
Series 5 and 6
- White Queen
- Sebastian Shaw
- Henry Gyrich
- Bolivar Trask
- Dark Phoenix
- Fabian Cortez
- Empress Lilandra
- BAF: Sentinel
I’m grouping these two together because I have a radical idea for the BAF. It would be a sentinel and the pieces spread between both waves. The piece loadout would be like Giant Man from the Toy Biz days which did an oversized wave of Marvel Legends as a Wal-Mart exclusive. This would allow Hasbro to do a bigger figure to do the sentinel justice, because we need a sentinel for such a series since they were so important in that first season. The desire to have a cartoon sentinel would help move some of the less exciting, but still essential, characters contained in this wave. Trask and Gyrich, specifically, would be unsexy figures, but they had such a large presence over the first season that it feels wrong to exclude them. Much of these waves would also be devoted to the Phoenix and Dark Phoenix Sagas. Doing both regular Phoenix and Dark Phoenix would also save Hasbro money since they’d basically be the same figure, different head. For Lilandra, I’d also go with the Empress version of the character as that would just make for a more striking visual. Cortez is the only character from a later season, but I see more opportunity for villains and I just happen to like him more than someone like Erik the Red or D’Ken.
If the line was a success, it wouldn’t have to end there. I completely ignored Sinister’s Nasty Boys and all of the mutates from the Savage Land. They would really help to bolster the ranks of the villains, but it might be hard to convince people they’re more deserving of plastic than some of the others. An entire Savage Land wave could even be done, though I don’t know if that would be a big seller. Another big bad guy I left out is Mojo who would probably work best as a BAF. If he was done, then he would need to be paired with a Longshot.
As for heroes, there are alternate versions of other characters that could pad things out. Civilian versions of Storm, Rogue, Jean and Jubilee (or her in a flight suit) could be added. Beast and Gambit had other looks as well, but nothing really drastic (though Beast with his Howard the Duck shirt is pretty tempting). Archangel also briefly appeared as Angel in season one and returned in season four sporting his white and blue Angel costume. Wolverine had other looks as well, though my personal favorite would probably be the alternate timeline Wolverine from “One Man’s Worth” which also featured a mohawked Storm. Other guest heroes included Iceman, Psylocke, Alpha Flight and X-Factor so there are certainly more characters to mine from, I’m just not sure any really need a dedicated figure based on their look in the cartoon.
Hasbro missed its chance to honor the cartoon with a line of figures to celebrate the show’s 25th anniversary. There’s still time though to recognize the 30th in 2022 and a toy-line near then would be an appropriate way to do so. If 2022 seems too far away right now it could be timed to end that year. The show is also about to gain new exposure via Disney+ where it and other X-Men cartoons will be available day one. And with Disney acquiring 20th Century Fox it stands to reason that the X-Men will soon join Disney’s Marvel Cinematic Universe bringing even more of a spotlight to the brand. The time is right, Hasbro, make it happen!