Who isn’t making Teenage Mutant Ninja Turtles action figures these days? It’s becoming a far easier thing to keep track of than just who is making them. For years, it was the domain of Playmates Toys and only Playmates Toys. NECA tried to get in on that TMNT action in 2008 and it ended prematurely either due to poor sales or because Playmates killed it. That is no longer the case as I sit in my toy room and look around I see TMNT figures made by Joy Toy, Bandai, Hasbro, Mattel, and Super7 to go along with an expansive collection of TMNT by NECA Toys. That, however, doesn’t mean the Playmates influence is dead.

When Super7 secured a license to produce TMNT toys around 2019, the company decided the brand would be a perfect fit for its young Ultimates! line of figures. These approximately 1:10 scale figures were created with a goal of mixing modern production methods with an old school aesthetic. For TMNT, that manifested as basically an upscaled recreation of the vintage Playmates line with more articulation, more paint, and more accessories (and more money). If you thought it seemed weird that Super7 could basically just recreate the work of another company then apparently your intuition was right. This business model worked for a time, but Playmates reportedly wasn’t crazy about it and as the master license holder for TMNT they have quite a bit of sway. For whatever reason, that influence didn’t really begin to manifest until somewhat recently, but it’s prevented Super7 from following the blueprint it crafted at the onset which is how we ended up where we are today.

Perhaps Super7 saw just how many companies were getting in on the action where TMNT is concerned that they decided to be proactive. If the Playmates thing was going to create a significant barrier to creating more TMNT Ultimates!, then Super7 would need a new subject. In 2003, Teenage Mutant Ninja Turtles as a brand was on life support. The fad so many adults predicted would be over in a year or so had finally come to an end. Co-creator Kevin Eastman had moved on leaving Peter Laird to carry the torch. For Laird, this wasn’t necessarily a bad thing as it presented an opportunity to start over. He was able to find some willing partners in 4kids Entertainment and the Fox Kids Network to craft a new entry point for the franchise in the form of a new cartoon series. The show, simply titled Teenage Mutant Ninja Turtles, had the freedom to be a little edgier than the silly former cartoon. It stayed much closer in spirit to the original comics by Eastman and Laird while also doing its own thing. The art style was more mature and more evocative of modern comics and really the only obvious step back was the bland theme song.

The 2003 version of the show was a success. Maybe not the success of the ’87 series, but successful enough to run for years and 155 episodes plus a TV movie. For fans who had enjoyed the original cartoon series, it represented one of that generation’s earliest forms of nostalgia while new kids were able to start from the beginning. The show is remembered fondly in the TMNT fanbase and it’s no surprise that a company like Super7 would want to make action figures based on it. It’s one of the few eras of the turtles to not get a modern action figure as really the only plastic representation out there is the original Playmates companion line. And with Super7 simply basing their figures on the animation, there is basically nothing Playmates can do about it other than keep them out of the toy aisle at Walmart. The fact that Super7 landed this “license” and not NECA came as a bit of a surprise, but apparently it was Viacom that proposed the idea to Super7. Maybe they were sick of managing the Playmates/Super7 relationship and wanted to give Super7 something else to do. Plus it probably came about as the show turned 20.

Super7’s inaugural wave of 2003 TMNT figures went up for preorder last spring and are just now making their way out to customers. The first wave is both a surprise and predictable as it contains the characters Leonardo, Donatello, Michelangelo, and Raphael. Yes, all four turtles are being offered right out of the gate as opposed to the one per wave approach Super7 initially took with the license. Perhaps with this aspect of the franchise being untested Super7 felt they needed to show fans that they would get all four turtles and have a complete set. They could have split them up, but maybe they feared customers would doubt their ability to deliver additional waves (and they’d be forgiven for such since Super7 has run into that problem a lot lately) and hold out until all four brothers were available. This approach undoubtedly worked to extract the maximum amount of interest they’re likely to see. Hopefully the drop-off for wave two (Splinter, Casey Jones, Shredder, and a Foot Ninja) wasn’t precipitous.

Lead designer at Super7 for the TMNT license is Kyle Wlodyga who explained in various interviews that these are the turtles he grew up with and thus some care has been taken to get these figures to match the visual style of the show. He gets into it in great detail in this interview posted by the show Turtle Tracks. And it appears that’s the approach as they look to be pretty screen accurate. This contrasts slightly with the companion art for the show and some of the more lavish sequences created for the show’s intro. In both, the turtles had a more traditional superhero shape to their body with a torso that tapers in towards the abdominal region and limbs that appear a bit longer than usual. The turtles of the show were more stocky, like most iterations of the characters, with rounded shells. They all have blank, white, eyes like the comics, but feature unique skin tones like the Playmates toys (though the colors aren’t the same) and their expected colored bandanas. The elbow and kneepads are brown like the turtles from the big screen, so we really do have a mix of influences coming together to create these new (old) look turtles.

Packaging for this wave is pretty typical of the Ultimates! brand with a big window box adorned with artwork of the characters and a bio on the back. The brown shipper also made its return to better protect the contents. It’s a bit evocative of the Playmates blister card, which may have been the one minor hurdle to getting these figures to market. The artwork across the front and back looks to be stock licensing art for the show. There’s also no longer any sort of bio on the back while the plastic for the window feels thinner than usual. The style for each box is the same from turtle to turtle while the insert is color-coded for each brother. If you’re an in-box collector then this is probably fine, though they still take up quite a bit of space. And if you’re an opener like me, these boxes aren’t so nice that you will feel compelled to keep them. Plus the blisters inside are so damn tight you’re likely to mangle them getting the figures and their accessories out.

Once freed from their rather tight confines, the turtles will stand around 5.75″ on whatever surface you place them on. They’re actually a smidge shorter than the other Super7 turtles, but I have no idea how tall Super7 envisioned those characters to be. Super7 kind of did its own thing with that line. These new turtles do look a lot different though as they’re bulkier which makes them look stockier. They have smaller heads by comparison, but those older turtles have some pretty large domes. Aside from something very obvious that we’ll get to in a bit, the approach Super7 took is still pretty consistent. These new figures are mostly bare plastic with just a touch of shading applied to the green. It helps to cut down on that plastic sheen, but it also draws attention to the areas of the figures where no shading exists like the kneepads. The rear of the shell is the biggest offender as it’s just a light shade of green. It’s also very bulbous, but this is pretty screen accurate. It’s the most plastic looking of the figures and looks very cheap by comparison. It is on the rear of the figure, but these are premium collectibles and it’s definitely an eyesore. The figures at least appear to have a matte clear coat applied to the entirety of the figures. Strangely, it doesn’t come across as well in pictures. I tried going with a low light setup as harsh lighting can make them shine more than they will in natural light.

Even though paint is kept to a minimum, what little is there can still be messed up. My Donatello has a big, green, spot on the side of his face that I may reach out to Super7 about. That’s the worst looking part, but the paint around the bandanas on all of the heads leaves a little something to be desired. Michelangelo also has a speck of white on one of his cheeks. Normally, I’d get out the Magic Eraser to try to get rid of such, but I’m worried it will mess up the clear coat. Instead, I’ll either learn to live with the shortcomings or just go with the neatest head for each figure and call it a day.

These versions of the turtles are quite chunky, more so than I remembered. It presents a tough order for a sculptor as there’s an inelegance to the silhouette that belies the fact that these characters are trained martial artists. It’s something that can thankfully be posed away, but just standing straight up and down they look awkward. The turtles do share the same body across all four figures with the only differences being the heads and belts. Leo has his scabbards and Donatello his loop for his bo staff while Raph and Mikey are just supposed to cram their weapons into the sides of their belts. These guys also dropped the belt buckles in favor of plain knots which makes it even easier on Super7 when it comes to molds.

The default portraits across the four are pretty typical for the characters and each comes with a secondary option. Leonardo has a smirk and a teeth-baring smirk that reminds me of the Playmates figure. Donatello has an old school TMNT expression with his teeth showing on both sides of his beak as well as a smiling portrait. Michelangelo has a very similar smile to Donnie as well as an open mouthed smile embodying his party boy nature. Raph is the only one who doesn’t get to be happy as he has a pair of angry portraits. One features him baring his teeth while the other is a yell. That one is one of the best of the bunch as one eye is noticeably larger, and rounder, than the other which adds some more personality to the mix. And if you purchased direct from Super7, you got a bonus pack of heads with the following expressions: Leonardo (smile), Raphael ( full teeth gritting), Michelangelo (winking and smiling), and Donatello (a side smile taken from when he mugs for the camera in the show’s intro, also very similar to his Playmates counterpart). The extras are all fine in their own way, but there’s a severe lack of imagination on display. Why does Leonardo have 3 smiling portraits? Raph is all angry, which I guess is on brand, while Michelangelo is also nothing but happy. I would have liked a grim expression for Leo and a smile for Raph, even if it was more of a sinister one. Donatello is the only turtle who gets a wide range of emotions.

For additional accessories the turtles share a lot of stuff plus feature their own weapons. For hands we have a set of fists, gripping, and open hands. Each turtle also has a Turtle Com or “Shell Cell.” It’s a bit of a throwaway accessory as the turtles can’t hold it convincingly. It’s in an open state too and it would have been more interesting to get an opened and a closed one. Donatello also comes with a set of goggles. They’re a little tricky to get on either head, but they also look a bit cheap so I’m not sure it’s worth it. This was kind of the start of Donatello always getting headgear of some kind which I’ve never been a fan of.

The rest of the accessories are the weapons and they’re what you would expect: swords for Leo, sai for Raph, a bo staff for Donnie, and nunchaku for Michelangelo. These versions of the turtles may have ditched the initialed belt buckles, but they did like color-coded weapons. This means colored wraps for Leo, Raph, and Mikey on the handles of their weapons while Donatello has purple tape in the middle of his bo. Unfortunately, this represents most of the paint on the weapons as the steel portions for Leo and Raph were left as bare plastic. The plastic is a very pale gray with the the sais almost looking slightly transparent and milky. As a result, their weapons look very cheap especially compared with past offerings from Super7. Raph’s sais are also puny and I can’t find any art, be it key art or from the show itself, backing this up. When stored his sai in his belt they tended to shrink, but in hand they look to be much bigger. Mikey does have real chain on his ‘chuks so they look fine while the brown plastic of Donnie’s staff looks more convincing. Michelangelo apparently was the favorite turtle at Super7 because he also gets effect parts. Like the NECA Michelangelo, you can detach one handle of his nunchaku from the chain and replace it with a whirling effect. He gets one for each weapon and it looks great, I just wish the other turtles received a similar effect part for their weapons like we saw with JoyToy.

When these figures were announced last year the big talking point was double knees and elbows. For the first time in the line, Super7 decided to give the turtles double-joints at both spots. In the past, Super7 co-founder Brian Flynn has expressed a dislike for the aesthetic qualities of such joints. His background seems to largely be in soft vinyl figures and retro stuff so it’s not that surprising he’d feel that way. I think most modern collectors are fine with the trade-off and have always been since we’ve had double joints since the Toy Biz Marvel days. Super7 decided to change things up here, either because they felt the kids who grew up on this version of the turtles wouldn’t accept single joints, or because they caved to pressure that was both internal and external. Whatever the reason, the joints are here and they’re fine. Both are pin-less, but both also need to contend with what all turtle figures have to contend with and that’s the knee and elbow pads. To combat this, Super7 used a style of joint similar to what NECA used to use on some figures where you have a hinge ball above and below the joint. This creates two additional pivot points as well as the double-hinged bend. It works okay and certainly better than what we had. The aesthetics are a downgrade, but probably worth the trade-off to most.

Aside from that, most of the articulation should seem familiar. The head is on a double-ball peg and there’s also a ball joint at the base of the neck. These turtles have good range, but the shell prevents them from looking up effortlessly. The shoulders feature ball hinges and we have bicep swivels, the double elbows, and wrists that hinge and swivel. The gripping hands feature the proper hinge orientation for melee wielders while the elbows will bend past 90 degrees, but not far beyond that. There is a waist joint under the shell that mostly works as a pivot point than a full rotation. Hips are still ball-hinges, but the hinge seems much bigger and sturdier than typical Ultimates! figures. There’s a thigh swivel, double knees, and ankles that hinge and rock side to side. The knees bend past 90 degrees and the hip range out to the side allows for full splits. Kicking forward is a little limited since the shell forces the leg out to the side, but the range is there.

Perhaps most important to all who have interest in this line is that the joints are all nice and tight. That doesn’t mean it’s all sunshine and roses though. While I wouldn’t say any joints are too tight, there is an issue with binding and scraping. The hinges in both the shoulders and hips function like ratcheted joints. There’s no smoothness to them at all. Most of these figures are also composed of a very soft plastic, but at the joints we have hard plastic. This causes scraping, cutting, and scuffing even if you’re careful. You’re also bound to have a stuck joint or two across the four figures in either the elbows or knees. The rotation in these double knees can aid in posing, but also drive you nuts as they keep spinning out of position during handling and become misaligned for using the hinge. The design and approach isn’t terrible, and this is better than the often floppy hips we get from Super7, but it still needed another pass before going into production. It feels like Super7 just looks at a test shot once and thinks they don’t need to review anything again or something. Hinged shoulders and hips aren’t anything knee and lots of companies do them without issue, but Super7 would have you believe those toys are freakin’ miracles. Or they could just finally ditch the hinged hips and go with ball sockets. That would make me happy, though I’m sure there would be growing pains there as well.

Perhaps this is all coming to a head. I do not like to kick someone when they’re down, but things have not been great for Super7 of late. Some of their lines appear to be dead, licenses have been pulled, and a major release like the Cat’s Lair was plagued with quality control issues that Super7 had to rectify at some cost to the company. And now we have tariffs to deal with. This wave apparently arrived at port during that brief window when tariffs on products imported from China were at 140%. In response, Super7 laid off about half of its workforce including 75% of the designers they employed. Among them was Kyle Wlodyga who has been the head designer for Teenage Mutant Ninja Turtles and other licenses and was responsible for some really terrific stuff. I’ve always assumed TMNT was one of Super7’s best performing licenses so to see him laid off came as a shock. He also was vocally pushing for the company to tackle 2003 TMNT for awhile, but they didn’t do it until Viacom basically forced their hand. And what do you know, it was a big seller! At least, according to Super7. How shitty is that? The guy pushed for this, it finally happens, it’s a success, and he’s the one who gets shit-canned? Something smells there.

While I have sympathy for those at Super7 and I don’t want to see the company fold, as a reviewer, I’m not going to tell you to go out and buy an inferior product out of the kindness of your heart. I have to review these action figures as they are independent of the climate surrounding them and I’m forced to conclude that they’re just not worth the asking price. Super7 wants $55 each for these figures, perhaps more now that tariffs are involved, and they just don’t measure up to other figures in that price range. The appearance is too cheap in places and the articulation can literally damage your figures. They also don’t come with much and look especially light when compared with the other turtle figures Super7 has released over the years. If these were $35 then I could overlook most of that. The quality control would still be unacceptable to some degree, but also easier to swallow at that price.

Objectively, I can say these figures aren’t worth the ask, but subjectively I can also say I don’t hate them. I don’t even dislike them. These are solid representations for an underserved era of Teenage Mutant Ninja Turtles. If you want a set of 2k3 turtles for your shelf you’ll probably be content with these once they’re in place. I do wonder how deep Super7 can go with this line. Personally, I’m in for Shredder out of wave two, but no one else. If Super7 wants to give me Christmas variants I’d be interested in that, but I don’t plan on going deep at all on 2k3. Unfortunately, it sounds like Super7 is. In another interview with Turtle Tracks posted at the same time, Wlodyga said the vintage-inspired stuff was “on pause.” Rarely does “on pause” ever mean anything good. That’s really frustrating as we’re still missing key figures in that line, most notably Undercover Don and Heavy Metal Raph, two figures keeping collectors from a complete set of Playmates remakes. Even if Viacom is really pushing for Super7 to move away from that stuff, the company should go to bat for its consumer and tell Viacom that people really want and expect those figures from them. They basically did it for Rat King, they can do it again. I’m so irritated by that decision that it makes me want to boycott the 2003 subline. I guess don’t expect a ton of Super7 stuff from me going forward.

We may be light on Super7 coverage from here on out, but there’s no shortage of historical coverage:

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