Wednesday, August 18th, ended up being quite an eventful little day in the world of toy collecting. There were some reveals from major toy companies, leaks, and even those long neglected Street Sharks fans got something to get excited about late in the day. Personally, it was a good day for me too as I finally got to click “ship” on a Big Bad Toy Store Pile of Loot that includes my Super7 Teenage Mutant Ninja Turtles Wave 3. However, nothing prepared me for what Super7 had in-store for us (or technically didn’t) come the evening.
It started in the afternoon when Super7 posted a tease for a new license: an image of a glowing, green, rod with the vastness of space behind it. To the uninitiated, this may have been cryptic or even confusing. A glowstick? What could that be a reference to? For diehard fans of The Simpsons though, the image was unmistakable: an inanimate carbon rod! This rather plain looking object was the punchline to the episode “Deep Space Homer” where the show allegedly “jumped the shark” by sending Homer to outer space. It’s a ridiculous concept, but like a lot of classic era episodes of The Simpsons, there’s plenty of jokes to make it worthwhile.
Speculation was then running wild on social media about what Super7 had planned for The Simpsons. Most, including myself, assumed a wave of ReAction figures was forthcoming. If you’re unfamiliar with ReAction, that’s Super7’s retro, five points of articulation, throwback line of figures that are sold on elaborate cardbacks and can be found everywhere. They’re not my cup of tea as I have no nostalgic attachment to the Star Wars figure line from the 70s and 80s. They’re just ugly figures to me, but sometimes Super7 creates some interesting figures in this line so I wasn’t ready to dismiss the idea. The Nicktoons figures have turned out pretty well, so maybe The Simpsons could be pulled off just as well.
What I was hoping for though, was that Super7 would give The Simpsons the Ultimates treatment. We’ve talked about the Ultimates figure line a lot here, but for those just popping in, Super7’s Ultimates line is a 7″ scale action figure line that’s made to order. These are the figures that are decidedly modern in their approach to sculpting, articulation, etc. The Simpsons isn’t a brand that screams “Ultimates” since we’re not talking about sword-wielding ninjas and such, but I’m interested in figures that capture the likeness best and come packed with tons of accessories and facial expressions. Still, I assumed that would be far off, and if Super7 did want to do Simpsons in that style that they would start small (like they did with Ren and Stimpy) and maybe just offer a Homer or Bart or a one-off character.
And I was wrong! Later in the evening, the Twitter account @preterniadotcom tweeted an image of a Google search result for a Super7 Ultimates Deep Space Homer. The link went to a 404 error, but it’s mere existence was encouraging. The same account then dug a little further and was able to find a solicitation image that all but confirmed the existence of a Deep Space Homer action figure. As the name suggests, it’s Homer in his astronaut suit and he indeed comes packaged with our beloved carbon rod. He has extra hands and three different facial expressions. He also has a bag of chips and the colony of ants. It’s just a digital render, but it sure looks promising.
The fun didn’t stop there. Soon many people were messing around with the Super7 store URL and it wasn’t long before an image of the entire first wave of Simpsons Ultimates was uncovered. A user at thefwoosh.com was the first person I saw to uncover the image, but soon every social media account connected with toys was sharing it. The day began rather ordinarily, and then we got a Simpsons tease, then we got confirmation of an Ultimates figure, and when we all went to sleep we had an entire first wave. And it wasn’t just two figures, it wasn’t even the standard four, but five figures! Super7 clearly appears to be all-in when it comes to The Simpsons and I am here for it!
So who all is joining Homer in this inaugural first wave? Well, in true Super7 fashion, it’s a surprising collection of characters intended to appeal to the diehard Simpsons fan. Disney fans were confused when Super7 launched a Disney line last year consisting of Sorcerer Mickey, Pinocchio, and Prince Jon from Robin Hood because there was no Robin Hood. Super7’s approach is both strategic and also by the seat of their pants. They like to produce the figures that they simply want, and Super7’s Brian Flynn loves Prince Jon so he gets to be in Wave One. To them, that suggests to the consumer that “Of course Robin Hood will be in Wave Two,” but for fans unfamiliar with the company it’s just confusing. With The Simpsons, I’m pretty sure the same thing will happen because Wave One is Deep Space Homer, Moe, Poochie, and robot versions of Itchy and Scratchy from the episode “Itchy and Scratchy Land.” I don’t want to speak for Super7, but my guess is these are just favorite characters, episodes, and gags for the people at Super7. It’s also a tell to the Simpsons fanbase that they’re going to go deep. It’s a foregone conclusion that you’re going to get a Bart, Lisa, Krusty, etc. at some point, so they’re going to give you some of those deep cuts upfront so you don’t have to worry about Super7 not getting to them.
Of course, since everything except the initial tease is basically a leak (or a cleverly disguised reveal to get people talking) we don’t necessarily know what the plan is or what direction they’re going in. Maybe Super7 isn’t interested in doing a base Homer? I kind of doubt it, but we’ll have to wait and see. They’ll probably want to get someone out there soon to talk about the license and give fans a head’s up, but for now we at least know about five figures. And from what I see, they look terrific. I don’t know that I need Homer in a space suit, but I do like what Super7 is showing here so it’s not something I’m going to pass on. Moe looks as Moe should. He comes with his apron, rag, a Flaming Moe, and a bright red phone for prank calls. He even has an angry, screaming, face that should pair well with that phone. He also has a panda in a crate, because Moe gets his hands into some questionable business practices. Poochie also looks great and comes with his surfboard, skateboard, and all of the stuff he needs to take things “To the extreme!” The stars of the inaugural first wave though might be those robotic Itchy and Scratchy figures. They just look fun with Itchy featuring a removable skull top to expose his robotic innards and Scratchy possessing a removable face to do the same. They have various implements of destruction as well as items to feature in a parade. And, not to be missed, is the Bort license plate that comes with Scratchy (chef’s kiss).
Even though I get what Super7 is doing here, that doesn’t change the fact that this is a rather bold selection of characters for the first wave of a new IP. Is there a market for high end Simpsons action figures out there? I guess we’ll find out. Many are used to paying 10 bucks or so for the Playmates figures of 20 years ago. These will retail for $55 a piece so there’s likely to be some sticker shock. I’m familiar with Super7 so I know what to expect. I’m also used to paying that kind of money for a toy in 2021 so it should go without saying that I’m all in. And then there’s also the delay in actually getting these. Simpsons fans who have been out of the collector game for a long time will be surprised at the price, and then further surprised when they find out they won’t even get their figures for a year. Super7’s made-to-order model is basically designed in such a way that they almost can’t lose money on a figure offering, but if this wave underperforms it might mean a smaller Wave Two. I suspect they have a list of figures they really want to make and it’s possible nothing will stop them unless sales are truly abysmal, but it will be interesting to see the response to these. As for me, I have a long list of characters that I’d love to see, and I expect a lot of the figures to come will be episode specific. Surely there will be a Bart in Wave Two, but I’m also really hopefully for a Skinner and Chalmers pairing full of Steamed Ham references. Such a thing would surely get the social media a-buzzing!
Update 8/20/2021: The entire first wave is now available through Super7 at https://preorder.super7store.com/. If you want to order from a place that doesn’t charge upfront, more options should become available later in the day. I recommend at least heading on over to Super7’s store for more high-res images of the line including a look at the sleek packaging!