If you have seen the first season of X-Men ’97 then you may be wondering why Emma Frost, aka the White Queen, is receiving an action figure in the show’s companion toy line. She didn’t play a big role in the show having a speaking role in just one episode and then what amounted to a cameo in a later one. I think she was among the characters shown off in concept art before the show’s premiere so that could be a contributing factor here. Or, she’s set to play a bigger role in the show’s second season. As of this writing, only one trailer has been shown for X-Men ’97 season two and Emma Frost was not present in it. At least I think she wasn’t. It was only shown to attendees of New York Comic Con and for non-attendees we’re left with essentially bootleg cell phone videos from the panel. If she was in it and I missed it that certainly wouldn’t surprise me. Hasbro did use the event to unveil a massive made-to-order Apocalypse figure from the show and we definitely know he’s a big player in season two based on how the first season ended. Could the same be true for Emma?
It’s also possible this figure exists because it’s a relatively cheap release for Hasbro. Yes, like Wolverine, this Emma Frost is basically the same Emma Frost we’ve received before in the Legends line, but with minor updates that last year’s Goblin Queen benefitted from as well. The basic formula for this X-Men ’97 line is to take existing molds, add an animated head, and call it a day it would seem. Emma mostly follows in that direction, but she does have a new corset that is slightly less revealing this time around. I don’t have the older Hellfire Club release, but I have seen pictures and I do not like it. She looks like the sort of person who had some bad plastic surgery. This Emma, while the details of her face and hair are toned down to match the animated style, looks like a young Sharon Stone. As such, I think that comic book fans may take more of an interest in this release than some of the other ones in this wave.
Emma is not much to talk about aside from the appearance. The hair is a soft yellow and her face is well painted. Her default portrait has a slight smugness to the expression which suits her. The body is fairly clean and composed mostly of colored plastic – flesh and white. There is some paint on the corset strings and a line running down the front of her boots that’s applied well. The cape is also nice with white on the outside and blue on the inside. My figure does have a splotch of gray paint on the back of her default portrait which I’ll have to try and remove. The figure isn’t as detailed as comic versions, but it works for the source material very well and I think there’s enough here that it can appear on a comic shelf.
The rest of the figure is basically nothing to write home about. We get one extra portrait which features a smile and a windswept sculpt to the hair. I do like it, but I wonder why Hasbro doesn’t make the hair swappable between the two heads? For hands, we get a set of fists and a set of open hands. No power effects, though more important is no stand. Emma sports some high heels and as a result can be a pain to stand. Without the cape, it’s fairly easy to find a neutral stance to get her to stand in. With the added weight of the plastic cape though it becomes more of a challenge. It’s do-able, but don’t expect to get much use out of her articulation as a result.

And speaking of, the cape plus the heels makes her articulation functionally useless. The head can barely rotate because of the large fur trim on the cape and it locks her shoulders down. Her right arm is more exposed than the left so you can get something out of the elbow, but not much. There is a joint inside the corset, but it’s useless. They way Hasbro did the heels means she has more of an ankle swivel than an ankle rocker. If you want to ditch the cape then, yeah, you’ll get more. Standard arm, hips, thigh, and knee articulation is present, but she looks a little goofy without the cape on account of her long neck. I suppose the real play here is to get a third party soft goods cape, but that can be just as expensive as the figure itself.
Emma Frost is basically a barely functional action figure. It looks good in the limited poses available, but it’s not a figure you’re going to want to mess with. Maybe swap the portraits here and there, but that’s it. I thought she looked nice and since she’s a classic X-Men villain I decided to grab her, partly out of fear she’ll sell out. And she did initially and may be one of the harder figures to find in the wave. Mostly, I did worry I’d like her in season two and wish I had purchased the figure, though if she does show up chances are she’ll have a different look. Do I regret my decision? Yes and no. It’s not a great figure, but it’s also not one likely to end up on clearance. And if I just want a White Queen to look good on my shelf, she does accomplish as much. If that’s all you care about then you may be fine with this one. As long as you know what you’re in for.
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