When the decision was made to end the animated series Spider-Man, it didn’t mark the end of the webbed one’s adventures on the small screen. Momentum was building towards a Spider-Man movie which would eventually arrive in 2002 so it made sense to keep old webhead in the public spotlight. Apparently, it would have been too costly to just renew Spider-Man and see if Peter Parker ever did find Mary Jane (we had to wait until 2024 to find out), so Saban Entertainment set out to do something new. Various ideas were kicked around including going back to the beginning, but with Sony working on an origin story for the big screen Marvel squashed that. Ideas for Spider-Man 2099 were considered as well as some sort of alternate universe story with two Peters that Marvel also nixed (perhaps PTSD related following Maximum Clonage). What Saban and Marvel eventually settled on was Spider-Man Unlimited, a show cancelled after three episodes aired that has largely been forgotten. Until now!

Spider-Man Unlimited is back in action figure form. Hasbro has done almost every other incarnation of Spider-Man at this point so why not? He did have a cameo appearance in Across the Spider-Verse, just like basically every Spider-Man, and since the look from the show was pretty unique I suppose it makes sense to give it a go in plastic. If anything from the show is remembered fondly these days, it probably is the suit which is sort of a mix of Scarlet Spider and Spider-Man 2099. It’s still red and blue, but there are no weblines and the whole thing is heavily shaded. He also has the web cape of Spider-Man 2099. It’s not the sort of look that can be easily adapted from an existing figure so the fact that Hasbro was willing to invest in new tooling for this is actually a surprise. And there’s really no way to do the figure without also using a fair amount of paint when compared with a basic Marvel Legends release. It will be interesting to see how this thing sells and if Hasbro’s investment paid off.
Spider-Man Unlimited is a bit of a throwback to a couple years ago when it comes to Spider-Man figures. I should point out that this suit was designed by Shannon Denton and Roy Burdine so if you like the look then thank them. The figure is mostly new tools because the spider logo on the chest is raised as are the legs running from them. Where they are not raised is on the arms and the red, spider, web-shooters are a separate piece. The calves have molded fins on them while the thighs and feet do not. In other words, the torso and shins are definitely new sculpt while the arms and thighs could have been sourced from another figure. The hands are conventional Spider-Man hands while the head is similar to past Spider-Man molds, but it looks too round to be from one of the symbiote costume figures and I want to say it’s all new. The web cape I’m not sure of as I don’t have any of the 2099 figures. It’s hard plastic and semi-transparent that’s slightly preposed.




Most of this figure has been molded in blue plastic. All of the red you see on the figure is painted except for the web shooters and head. And on the head, the eyes are painted and not all that well. There’s some bleed around them and it’s noticeable even from a distance. The paint on the torso though is pretty clean and impressively so. The only ugly spot is the seem between the back and front of the figure where blue shows throw. Paint on the legs is mostly fine. The red is not particularly opaque on the knee pieces, probably because that piece is a hard plastic and it just doesn’t adhere as nice. To my surprise though, the head doesn’t really clash with the painted neck so that’s a plus.

What does stand out aesthetically here is the lack of shading. It’s not really Hasbro’s approach to do heavy shading on their figures, but it feels like a pretty big component for the look of this version of Spider-Man. Rather than shade it, the blue and red just seem all together darker than they probably should be. It is really apparent though since the image on the box is similar to the look from the show. In my opinion, the shading makes the suit look more interesting than it is, but to properly shade this it would need most of the blue to be covered in black. What’s easier is the face, which was always shaded on the front and basically outlined in red. I think a solid compromise would have been for Hasbro to include that shading, but they opted not to. I decided to try it myself, despite not really being a customizer and, personally, I think the shading adds something. I could easily see myself getting carried away and going over portions of the body too, but I feel like I’d be better served to just stop at the head.
Accessories for Spider-Man Unlimited are what you would expect: fists, wall-crawling hands, and thwip hands. That’s all. No Peter portrait or web accessories. The articulation is where the figure feels a little dated. Most new Spider-Man figures have settled on a scheme that includes a ball-jointed diaphragm that Spider-Man Unlimited omits. He just has an ab crunch and a waist twist which really limits the “spider” posing. The other aspects are mostly conventional: ball-hinge head, ball-hinge shoulders, butterfly joint, bicep swivel, double-jointed elbows, wrist swivel and hinge, waist twist, ball socket hips, thigh cut, double-jointed knees, shin swivel, ankle hinge, ankle rocker. Range at the butterfly joint is a plus, while range at the hips is just okay. The waist twist, thigh cut, and shin cuts all are useful, but also all break-up the sculpt quite a bit so your mileage may vary when it comes to how useful they are. The ab crunch, being the only joint in the torso, at least works well enough, but I’m surprised they would go through the trouble of sculpting a new torso without implementing what passes for modern articulation. I don’t love what Hasbro does with its Spider-Man figures, I think they should do a ball joint in the diaphragm and waist, but it would be better than what we have here.
Spider-Man Unlimited is a figure I never thought we’d get, but now that he’s here, I find myself surprised I own him. I have a bit of a fondness for odd looks sported by famous characters, especially when it’s tied to some forgotten media like Spider-Man Unlimited. I also kind of bought it because I kept striking out when heading to stores in search of other figures, and then when I saw this, it was like a bit of retail therapy to just buy it. It wasn’t anything I was planning on getting, but now that I have it what do I think? It’s okay. The figure looks fine, and I guess when you’re talking about a costume like this that’s what is most important. The articulation isn’t very good compared to the other Spider-Man figures Hasbro has done recently which aren’t exactly amazing either. And the usual complaints about a lack of accessories applies here too. I will forever remain puzzled how Hasbro was able to condition Marvel collectors to accept Spider-Man figures without web effects. If this costume is one you actually have fond memories of or just think is cool, you shouldn’t have much trouble locating this figure at retail be it online or in-store. I’ve seen it a few times now and more seem to be shipping out every day. It will set you back $25 should you decide to take the plunge with no one’s favorite Spider-Man.


Postscript: So I got kind of bored with this one just hanging out on my shelf. It’s not a bad figure, but the Spider-Man Unlimited TV show was so heavily stylized that it just really wasn’t doing it for me. I saw some customs online that looked really good, so I decided to take a stab at re-painting this one. I went with the outline approach and mostly copied the process of this custom on the channel Ken I Make It. Some others I saw put the blue on the inside of the sculpt to highlight the muscles, which looks pretty cool, but isn’t really in-line with the show. I liked the clean look with the spider logo outlined in black and decided to stick with this approach. Maybe I’ll get bored again some day and decide to do it differently, but I’m pretty content with the end result.
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