Last year, Lego released its first set and series of mini figures styled after The Simpsons, the animated institution that has anchored Fox’s Sunday Night lineup longer than Justin Bieber’s been alive. Debate the merits of the program’s more recent seasons all you want, but it couldn’t diminish my curiosity for a set of Legos based on the venerable series. The first set, predictably, was the home of the Simpsons while series one of the mini figures focused on most of the key characters from the show. Because the cast is so large, and the world so developed, there was already instant demand for a series two and Lego has delivered. And for the second construction set Lego tabbed Springfield’s most iconic convenience store: The Kwik-E-Mart.
A few months ago I blogged on the subject of a series two for Lego and concluded that the Kwik-E-Mart was the most likely follow-up set. The only location that could possibly rival it is Moe’s Tavern, but Lego’s anti-alcohol policy makes that one a no-go right from the start. The Kwik-E-Mart may seem like a smaller set when compared with the Simpsons’ house, but Lego managed to stuff almost as many bricks into it as it did for the house, due in large part to all of the goods being peddled by Apu and his corporate masters. The set retails in the US for the same $200 the house retailed for, which felt high but wasn’t enough of a deterrent to keep me from purchasing it. In hindsight, it’s probably still too high but I think I actually like this one more than the Simpsons’ house, and I’ll tell you why.
The Kwik-E-Mart is fairly large when compared with the house. It’s only one story high but the floorplan is more square and deeper than the house. It too features hinged portions to open it up for viewing/play and the roof lifts off for easy access to the store’s innards. Two of the store’s walls are lined with freezers, one of which features a decal of Frostillicus, and their construction is creative and adds depth. There’s a teeny, tiny, backroom that’s not true to the actual layout of the store, but I appreciate the fact that Lego at least attempted to include it. The other walls are lined with a cash machine, arcade games, and a coffee area. The central desk features a hot dog heater and a donut rack. Behind the desk is the all important Squishee machine and display cases come with copies of Angry Dad and other prints recognizable to Simpsons fanatics. All of the little details, like the puddle of Squishee on the floor or the different levels of the fruit punch and lemonade coolers are creative and extremely well done. Some of the aisle goods are a bit bland, but they’re the exception. Much of the detail of the freezer goods is almost wasted considering how unnoticeable it is and I love that Lego included a lone hot dog wedged between the counters. Adjacent to the store is a dumpster area and the roof features a crude representation of Apu’s garden. It may not come close to resembling the television garden, but it’s great that Lego included it.
The set comes packed with five mini figures: Apu, Homer, Marge, Bart, Chief Wiggum, and Snake. Of the five, only Snake is exclusive to the set. Apu and Wiggum feature new outfits with Apu in clerk attire and Wiggum in a donut-stained suit. Homer, Marge, and Bart are essentially the same figures released in wave one of last year’s mini figure line. I understand that Lego likely feels compelled to include members of the Simpsons clan in any set it does, but it could have done something to make these three feel a little special. Marge and Bart could have had screen-printed jackets and Homer could have come with the giant hat he wore to spy on Apu for the local investigative news report. Or he could have been clothed in his clerk attire from the episode he took a part-time job at the Kwik-E-Mart. At any rate, it wouldn’t have required much effort to make these three figures unique but Lego opted not to. Also included is a squad car for Wiggum that can actually fit both he and Snake inside it. Accessories-wise, Lego doesn’t really do guns but there is a piece in the set that certainly resembles a gun (pictured) that Snake can utilize. It’s the same piece that’s also used to create Bart’s spray-paint. Marge has a basket, and Wiggum has some handcuffs. Nothing exciting, but certainly appropriate. The store has the better accessories, including a better looking Squishee cup (when compared with the coffee-like cup the mini-figure of Apu came with) and tiny cans of buzz cola.
The Kwik-E-Mart, minor nitpicks aside, is a success for Lego and fans of the Simpsons. As for series two of the mini figures, it’s somewhat a success but not as obviously so. First, let’s talk about the bad. As expected, each member of the family gets another figure. For Homer, Marge and Lisa, they’re given more formal attire. For Homer and Marge it’s their date attire we see from time to time while Lisa is wearing the dress we most often see her wearing when the family attends church. Bart is dressed as his alter ego Bartman, which was expected. Joining him is Milhouse as Fall-Out Boy. I don’t think anyone was clamoring for another edition of Milhouse, but at least he pairs well with Bartman. Maggie is also back but this time she’s exactly the same as she was in series one. This is unacceptable. Lego could have at least put her in her white onesie she sometimes wears or her starfish snow suit. Unfortunately, Maggie comes packed with Santa’s Little Helper (who really should have been included with the house last year) so fans who want to have a complete Simpsons’ family will have to pick her up again (Lisa comes with Snowball). The other members of the wave include some familiar faces: Willie, Professor Frink, Dr. Hibbert, Pattie, Selma, Smithers, Hans Moleman, Martin, Comic Book Guy, and Mrs. Krabappel. It’s easy to second-guess Lego here as should we really have received a Frink before a Skinner? Dr. Hibbert before Sideshow Bob? Complaints about the selection aside, most of the new characters look great. My only gripes there are with Hibbert and Frink’s lab coats, which are printed on instead of being actual pieces. Comic Book Guy also, like Wiggum from last year, appears too thin. I wish Lego would do something to make the really obese characters stand-out as such, but it’s apparent they’re not going to do that. The included accessories for each character make sense, with the Simpsons’ pets being the obvious stand-outs. Willie probably should have come with a rake, and Hans a cane, but that’s no great omission.
Like all of Lego’s mini figures, these are released in blind bags. Those willing to swallow their pride and hang out by the display case feeling-up the bags should have little trouble in coming away with a complete set with minimal doubles. I was hasty in my first attempt and mistook a Selma for a Pattie, a Hans for Martin, and a couple other screw-ups. I ended up keeping one double, the Hans, and made use of the many Barts that have been released by swapping heads and depicting Hans as he appeared in the episode “Burns’ Heir,” when he briefly joined the Simpsons.
In the end, this wave of figures and the Kwik-E-Mart are fun and rewarding for longtime fans. They also accomplish the goal of making fans hungry for a series three. There are numerous essential characters that have yet to be featured and still plenty of Homer and Bart variants that Lego could fall-back on. As for a third set, Springfield Elementary seems like a logical resting point, though some sacrifices would have to be made to keep it in scope with both the house and Kwik-E-Mart in terms of the amount of bricks. Other locations that could be featured are The Android’s Dungeon and Krusty Burger. Series one sold well, and as far as I know series two has continued that trend so a third seems likely. Hopefully Lego can come up with a worthwhile successor to the Kwik-E-Mart, but even if they don’t, there’s a good chance I’ll buy it anyways