Nearly three years ago The Lego Company released just its third ever line of mini figures based on a licensed property. Following two waves of figures based on The Simpsons, Lego turned to an old friend: Disney. The Disney wave of mini figures contained 18 characters that covered some of Disney’s classic characters like Mickey and Donald, as well as film stars and even a few Pixar characters. A few months later, the wave was supplemented with the unveiling of the massive Cinderella’s Castle from Walt Disney World. The 4,000 piece set was pricey, but also quite impressive. It, along with the other figures, now adorn the mantle over my front door declaring that my home is indeed a Disney home.
I thought we were in for more Disney from Lego, but following that the Disney brand went away. Given that The Simpsons received two waves and two construction sets, I assumed Disney would get the same treatment. Instead, Lego pivoted to showcasing its movies with mini figure waves based on The Lego Movie and The Lego Batman Movie along with waves of generic figures. Disney is an expensive brand, I assume, with characters that necessitate unique sculpts so I’m sure it’s pricier than a lot of other properties Lego could focus on, but I bet it’s also a big seller. Those Disney blind-bagged figures disappeared pretty fast from shelves wherever I saw them. The only place that seemed to maintain stock around me was a local comic shop that sold them for almost twice as much as The Lego Store or big box retailers. As for the castle, I have no idea how that did. It retailed for $350, but a lot of Disney enthusiasts are used to paying top dollar for anything Disney related. It’s still available at Lego’s webstore, so either it didn’t sell out or it’s still being produced. Aside from that, the only other readily available Disney products from Lego include Duplo, Lego Junior, and Lego Friends sets mostly based around Cars, Mickey, and the various Disney princesses.
Maybe Disney doesn’t perform as well for Lego as other properties. It would seem the company mostly caters to adolescent males with lots of Marvel and Star Wars sets. It’s possible that crowd looks down on Disney as being too kiddie or something. Whatever the reason, the lack of product feels like a mixed opportunity. Many characters were left out of that initial wave of mini figures and there are so many more landmarks and attractions from Disney parks that would look lovely in Lego form.
In terms of mini figures, the biggest omission from the first wave was Goofy. Goofy is one of Disney’s oldest characters along with Mickey and Minnie. Daisy Duck was likely included in that initial wave as a complement to Donald (and to reuse some of the duck parts), though Disney fans would certainly find Goofy more deserving of inclusion. The Mickey, Donald, and Goofy trio anchored many a cartoon short, and he would have been the most obvious inclusion in a wave two. In addition to Goofy, Pluto went missing as well. He’d look a little odd if done like a bipedal character, but Lego should have found a way to get him in even if it meant just doing a dog figure and single packing him. For The Simpsons, Lego made the pets accessories which also would have sufficed.
Goofy and Pluto are the only classic characters who went missing, but there were plenty of opportunities for complementary figures to what was released in the first series. Jafar would have made sense given the presence of Aladdin and Genie, and Woody and Jessie made sense given Buzz and the Alien were also included. Want more of The Incredibles? Elastigirl and the kids could have been featured and even Frozone. More classic movies could have also been explored. How about Pinocchio with Jiminy Cricket and Gepetto with Figaro and Cleo? The Beast would be a fun inclusion as would a pairing of Mowgli and Baloo. If they really wanted to go deep, while also reusing some sculpts, the Three Caballeros would certainly get my attention and another easy redo would be another Mickey but in his sorcerer’s attire or in black and white. Lastly, how about some Disney Afternoon figures? Scrooge McDuck, Launchpad, Darkwing Duck, the nephews – all would be welcomed and Lego really could have saved a few bucks if it released three separate figures for the nephews that are essentially just repaints of each other.
A second wave of mini figures would be easy to fill. If anything, there would likely still be characters missing, but things would feel more complete than they are now. As for new sets, oh there would be many contenders, but the most obvious is Disneyland’s Sleeping Beauty Castle. It would have to be relatively in-scale with Cinderella’s Castle so it would be a smaller set, and thus probably cheaper. The same loving detail would need to go into it though making sure the front of the structure is essentially picture-perfect with rooms around the back stuffed with nods to classic films. Given what was present in Cinderella’s Castle, this one could naturally spotlight other films. Aurora’s room would make sense and maybe a workshop resembling Gepetto’s. A bedroom with little beds in a nod to the Dwarfs’ cottage would be cute, though seven beds would probably be impossible. The only challenge would be not doubling-up on some of the references in the prior set, but that’s a nice problem to have. Cinderella’s Castle came with five mini figures, one of which (Tinker Belle) was exclusive. For this set, repaints of Mickey, Donald, Minnie and Goofy could be included with the exclusive being a dragon to resemble Maleficent.
The most obvious set after that would be Spaceship Earth from Epcot. A version of which appears on the Lego Ideas site, but it doesn’t go far enough as a display piece (though I’m still backing it regardless). The designer attempted to build the actual ride, and in order to do so, didn’t create an outside for the spaceship similar to Lego’s take on the Death Star. I think to do it right, half of the set should be covered and textured like the actual Spaceship Earth, with the other hemisphere being uncovered to show the ride. That side could even be relatively flat as it would likely be impossible to make the ride truly resemble the real one. As for an exclusive character to include? None other than Epcot’s original mascot Figment, of course.
Spaceship Earth would be ambitious and probably as expensive as Cinderella’s castle. There are plenty of smaller exhibits from Disney parks that are just as iconic and popular with fans. Space Mountain is certainly unique looking and has been a park fixture for decades now. Splash Mountain would also be unique and fun and the characters associated with the ride would make for obvious mini figure tie-ins. Less ambitious, but no less iconic, would be Dumbo The Flying Elephant. Such a set would be small and probably quite cheap compared with the larger sets, but because of that and its status, it would probably sell quite well. The Haunted Mansion would be another fun one and would present an opportunity to possibly create mini figures based on The Nightmare Before Christmas since those characters are associated with the ride and are a lot better than the ghosts from that awful Eddie Murphy movie based on the attraction.
The only issue with embarking on such a path for Lego would be the demand for more. If they started making multiple sets based on attractions from Disneyland or the Magic Kingdom then fans would probably want more to essentially create a Lego version of the treasured parks. Imagine a Lego Main Street USA with the train station or the fire house with Walt Disney’s apartment over it. Disney enthusiasts would probably devote large portions of their homes to their displays as they layout the main entrance to the park leading to one of the castles in the center. Toon Town, The Matterhorn, The Mad Tea Party – these would be all things fans would suddenly want and Lego would be free to try and meet the demand, or not. Demand is a great problem to have for a manufacturer.
Lego and Disney obviously have a relationship and it certainly seems like it’s still pretty strong. It’s possible that Disney is hard to deal with when it comes to their classic characters and attractions. Maybe Disney made a lot of demands of Lego in regards to its take on Cinderella’s Castle. Square-Enix, makers of the Kingdom Hearts games, can certainly attest to how tough it can be to get Disney to approve things as it relates to its characters, Mickey in particular. And there is more Disney to come from the company, just no hint at anything like what I just laid out. Toy Story 4 sets will be arriving this spring which will include reissues of the Buzz Lightyear mini figure from 2016. He’ll be joined by Woody and others so fans who have the old mini figures will be able to at least add to them. And last year there were sets based on The Incredibles 2 so it was possible to add to them as well. Sadly, any sets based on Frozen 2 will likely be in the Lego Friends style, which is fine if that’s what you or your kids like, but they don’t pair all that well with traditional sets and mini figures. I suppose it’s always possible something like Sleeping Beauty Castle could be announced and maybe if there’s a break in Lego movie releases the opportunity for another Disney wave could present itself, but that seems unlikely at this point. For now, fans will have to try to supplement what they have with smaller releases related to new films while hoping something comes through the Lego Ideas contest and dream about what could have been.
UPDATE: Of course, not long after this post went live Lego announced a new set that, while not from based on a Disney park, is in my wheelhouse: Steamboat Willie. I considered taking this post in the direction of classic Disney shorts, but wanted to keep it focused on just Disney parks. A Steamboat Willie set is definitely something I’m interested in and I would love more sets based on classic shorts like “Mickey’s Trailer” or “Lonesome Ghosts.” I am guessing more won’t follow as Steamboat Willie is a tie-in with Mickey’s 90th birthday from last fall and that particular short is obviously quite famous and appropriate as a celebratory item. Where as the general public probably doesn’t care about a Mickey set featuring a camper.
UPDATE #2!: Hot on the heels of the Steamboat Willie announcement comes the surprising announcement of Wave 2 for Disney minifigures! It contains some obvious inclusions like bagged releases of the black and white Minnie and Mickey that will be included with the steamboat. There’s also a Jafar as well as Uncle Scrooge and the nephews. They’re even doing princesses this time as Jasmine, Elsa, and Anna will see release too. Thankfully, they’re skipping out on Toy Story characters since they’ll be coming with the sets for Toy Story 4 this spring. Unfortunately, there is one rather large omission: WHERE’S GOOFY?!