Switch. If you took a shot each time someone said that word during Nintendo’s press conference unveiling the latest device in console/mobile gaming you’re probably hung over right now. It’s obviously not just a name for the console/handheld hybrid, but also a marketing strategy. Nintendo is changing with the times, switching it up if you will, and making a commitment to something new and exciting. If that’s the main take-away from the Switch’s coming out party last night, then why did I feel like this was the Wii all over again?
Nintendo first gave the public a glimpse at its newest device back in October. Since then, the company has been virtually silent on the subject until last night’s big unveiling. Most of the pressing questions were answered either during the conference or shortly there-after. We know when the Switch is arriving at retail (March 3rd), we know how much it will cost ($299), and we know what games will be available (Zelda!) and have some idea of what we’ll be playing by the end of 2017 (Mario! Skyrim!). A lot of the other lingering questions from the Switch’s first public display were answered like that the system does indeed boast a touch screen, the joy con controllers do feature shoulder buttons, and Nintendo is going with a pay-t0-play online service in the fall.
The Switch’s initial unveiling had me cautiously excited. I expressed my interest in a true portable home gaming device and I was receptive to a lot of the software teased in that video. Last night’s conference, however, muted that excitement. I should get it out of the way, I still placed a pre-order on the device (actually two, with the first being an online one just in case I couldn’t land a pre-order at a brick and mortar) so obviously I wasn’t dissuaded from purchasing the Switch, but it was with significantly less enthusiasm.
Let’s get right to the price. Numbers had been thrown around leading up to the announcement last night with the consensus seeming to be for a $250 price point. On IGN’s pre-show, $199 was even floated as the “sweet spot” by one host which I thought was a pipe-dream. From the start, I had assumed $299 would be the price, but I still hoped for $250. I wasn’t really dismayed by the actual announcement on that front, but the price tags for the accessories is rather shocking. After the conference, Nintendo unveiled the price-point for many of these on its website. If you want a second set of joy con controllers, that will set you back $80! That’s the steepest investment of any standard controller I think I’ve ever seen. If for some reason you only desire a left or right joy con, that’s $50, but I can’t see much reason in doing that unless it’s to replace a broken unit. The two that come bundled with the system include wrist straps that have a plastic piece that thickens the controller itself and appears to make it more ergonomic. That’s not included with the stand-alone controllers so there’s another $20. If you prefer a traditional controller (what Nintendo refers to as its pro controllers) that will cost you $70. For comparison, a Dual Shock 4 costs $60, and Amazon routinely sells them for $50.
Extra docking stations, controller “shells,” and other such peripherals all carry pretty steep asking prices. Thankfully, the console supports standard memory cards since the included flash drive can only hold 32GB (purchasing the new Zelda title digitally will reportedly consume half of that), so I guess that’s one positive. All told though, you’re talking about having an entry price-point for the Switch at more than what it costs to get a PS4 or Xbox One, and those consoles both boast more robust software libraries and more raw processing power as well.
Nintendo unveiled two new IPs early in the conference: 1-2-Switch and Arms. Nintendo apparently felt the term “video” in “video games” was too burdensome so 1-2-Switch is a game designed to function without video input being a necessity. You basically waggle the joy con controllers amongst two-players in a Wii Sports sort of environment, just without the TV. They demonstrated two cowboys having a quick duel and I also saw people playing table tennis. The joy con controllers feature advanced rumble feedback and motion controls, and Nintendo is banking on those features being so intuitive that it can drive the fun factor for a game. 1-2-Switch sounds like a decent tech demo kind of game, like the previously referenced Wii Sports, but unlike its predecessor it’s not a pack-in title and is a full $60 MSRP game. I have zero interest in the game at that price point. Arms is essentially the next evolution of Wii Boxing, with more emphasis placed on being able to move the characters around with a more visually pleasing game. Each character has extendable, Inspector Gadget-like arms for punching. The input mechanics actually remind me more of Wii Bowling, with the twisting of the wrist to curve the punch being a central component, only now you’re striking an opponent instead of pins. Again though, this game would have made for an interesting pack-in game, but at full retail price it looks ludicrous. It’s also not available at launch and expected to arrive in April.
Nintendo also spent a considerable portion of the show bringing representatives from third party developers onto the stage to voice their support for the Switch. Unfortunately, virtually none of them had anything interesting to say or even games to show. Bethesda was one of the few to actually show some gameplay, in this case for Skyrim. I’m excited to have a portable version of Skyrim, but an almost six year old game arriving in the fall isn’t going to move consoles or convince the consumer that third parties are all-in on the Switch. Right now, it very much resembled recent Nintendo launches where third parties are only willing to offer ports of previously released games, or in the case of EA, port an annual title to the Switch. And the sad part is, if these ports don’t sell then third party developers will use that as an excuse to continue the narrative that Nintendo consumers are only interested in Nintendo products, when really it could be that they just don’t want to re-buy games they already own!
Nintendo, for its part, showed some of its own games to a mostly positive reaction. We now have a title for the new Mario game, Super Mario Odyssey, and we know it’s coming at the end of the year. It’s a true 3D Mario adventure with some levels set in real-world settings. It also features a Minish Cap sort of gimmick where Mario’s hat is apparently sentient. Some of the visuals, like Mario interacting with reality-proportioned humans, were bizarre, but I have faith that Nintendo will deliver a special game with their mascot. Zelda: Breath of the Wild was also confirmed as a launch game and follows in the foot steps of Twilight Princess before it, being a game developed for the old hardware that is now debuting on the new hardware. It looks pretty great, and it’s the only title I reserved with my pre-order of the Switch.
The other games Nintendo unveiled either during the show or after were less impressive. I already mentioned 1-2-Switch and Arms, but Nintendo also unveiled Splatoon 2, which looked exactly like the first game. It’s coming in June. The Mario Kart game we saw in that first teaser back in October was confirmed to just be an enhanced version of Mario Kart 8. I suppose that’s great for those who skipped out on the Wii U, but not so great for those who already have it. Missing was the true knock-out punch from Nintendo, something to really wow gamers with either a new IP or an old classic. Outside of Mario, there isn’t much to look forward to after launch and I fear there will be a pretty long software drought just like there was for the Wii and Wii U.
Truth be told, the Nintendo brand and the presence of Zelda are going to be enough for the Switch to have a successful launch, but let’s not forget that the Wii U did all right when it launched too. The holiday season will be a real barometer for what the public thinks of the Switch. The fact that the Wii U ended up fairing so poorly may help sell the Switch since a lot of people will want to play Zelda, and won’t already have a Wii U to play it on (it’s being released on both consoles). I think the mobile aspect of the console won’t be a big factor for most gamers, even if it’s something that I am really interested in. People already have their smart phones and most won’t want to haul the Switch around in a backpack, especially if the battery life comes in at the low end of Nintendo’s prediction of 2 1/2 to 6 hours (a pretty generous range, Nintendo). I think Nintendo will also find its online service to be a hard sell when gamers may already have an Xbox Live or PS Plus membership. As part of the Nintendo package, gamers will get access to free, classic games each month (I’m actually not sure on the plural aspect, it might be something like one NES game and one SNES game), which is smart of them because it leverages one of their strengths. I think they’re making a mistake though by making the free titles only playable for a month, after that it requires a purchase. They should follow their competitors leads and just make the games free for subscribers for as long as their membership is active. It also would have been nice to hear they’re making all of those Virtual Console purchases gamers made on the Wii U and other platforms will be carried over to the Switch. At least in the case of Wii U owners, it would have been a nice “thank you” to those fans who stuck with the company during its darkest period.
Last night’s conference ended up leaving me more concerned than before about the Switch’s prospects. That cautious optimism has mostly been replaced with cynicism and an expectation that the Switch will follow a similar path as the Wii U. The conference, more than anything, re-affirmed for me what Nintendo is which is becoming more of a niche product. I think it’s very possible that the Switch is Nintendo’s last console, or that it’s marking the start of an era where Nintendo only creates portable systems that can also plug into a television set. I hope I’m wrong, but at least I know I’m getting some Zelda and Mario action in the interim, because at the end of the day, that’s still Nintendo’s biggest asset for selling consoles. The Switch will answer whether or not that’s Nintendo’s only asset.
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